The Pretty Good Problem

For the last two years of my high school career, and my freshman and sophomore summers and winters, I worked at a Mecca of consumption, the grocery store. At Dave's Marketplace I spent my days viewing countless different brands, logos, and their respective products go in an out of the doors. After a while, I became so desensitized to it all I could barely decide on whether to buy anything at all. However, I will always remember the first time I saw Smart Water. I was thirsty, yet wasn't in the soda mood, so I ended up staring at the myriad health waters, regular waters, flavored water things.The bottle was a cool shape, the labeling was interesting and different, and it claimed to be "evaporated purified etc" water, which of course to my uneducated mind meant it was far superior to all other waters on the planet and quite possibly the universe. Keep in mind, at this point I had spent years in the store and had actually walked past the SmartWater facing at least a few hundred times. However, after stopping and looking at the information, holding the bottle in my hand and saying "evaporated water...its like drinking a cloud" it became truly remarkable. Of course, it took about 30 seconds of research to figure out that its just municipal water which was vapor distilled, which actually isn't really that remarkable or cool.

Don't worry "Rachel" I won't tell anyone your water isn't from a cloud.