Priming

I'm not necessarily in the business of describing myself as an "Apple" guy. I resisted the switch to MacBooks and ended up getting an HP (though some of that was from sheer laziness.) I also spurned the iPhone and iPad as frivolous technologies and gadgetry. I'm simply too comfortable with PC, the layout, how you interact with the desktop, and even some of the code.

I am however someone who is aware of the Apple image, and I am able to view myself as someone who has been affected by their campaigns. As I type this, I am listening to my iPod, which I am very rarely without. I have about 14000 songs on it on a given day, and have a few thousand more on the iTunes on my laptop. I have respect for Apple products for how simple they are to use and the image that give off. It was for this reason I decided to invest in an iHome for my alarm clock and as a semi-portable music player.

The iHome is actually developed by another company, SDI Technologies, but is for all intents and purposes indistinguishable from an Apple product. It has the same sleek design, color schemes, and ports as an Apple product, and is compatible with all of the various iPods in my house. It also comes at a premium similar to an Apple product, ringing i at about $85 at Best Buy and $100 on the developers website. Its safe to say that if I hadn't been primed by Apple's reputation and advertising, I would be more likely faced with the "pretty good problem" when it came to clock radios.