A Pretty Good Course

Consumer Behavior was one of those classes where I think I've learned a lot more than I realize right now. I have a feeling that after a few weeks of watching commercials and reading prints ads after this semester it will hit me how much I've actually picked up on some of these things.

One of the topics that I have began to notice a lot is priming. I see it EVERYWHERE now, and in many ways the same goes for framing. Its remarkable how subtly we are manipulated! I am constantly comparing attributes of different products and services in my head when viewing them, and wondering why I am being told certain things and not others. Take a recent State Farm ad for example. They compare themselves to Progressive and Geico? What about Allstate? Amica? Farmer's? What is cut rate insurance? What exactly are you talking about. Flo is telling me to name my own price, while my uncle (project manager at Amica) is telling me I can name my own price anywhere, it just means I won't get any coverage. Are you trying to trick me Flo? I think you are.

Priming? Wha-hey! I'm just doing my job!

Finally, the title of this post is kind of tongue in cheek, but in reality, CB was more than just a "pretty good" course, it actually stands out as one of the more valuable Marketing courses I've taken at Roger Williams. Happy trails!