I'll admit it now, I am a complete and total football fan. I watch the Patriots religiously, do fantasy football every season (and take the time to take it seriously) and will generally sit around and watch any college or NFL game on the weekend instead of doing other things, such as homework or exercising or doing something productive. During these games there is literally a cornucopia of marketing and vying for position between cheap beers, cheap chain restaurants, insurance, and even investing. All of these things however appeal to a truly American reference group, the All-American Everyman. One company who excels at this is Coors Light. I'm not a Coor's Light drinking man by any means (give me Bud or Miller High Life) but I can't help but feel for the everyman aesthetic put forth by much of their advertising.
http://www.youtube.com/watch?v=AUZr0sNy0sc
This ad just shows a bunch of buddies hanging out at a bar, and one guy who appears to never buy a round for the other guys. As silly as it seems on the surface, this is in fact a real phenomenon and will set a bunch of workingman's associated networks firing. Football-Bar-Buddies-Beer-Cheapskate-(insert buddy's name here). After watching this ad for the hundredth time, I started to think about one of my buddies who never buys a round, and always managed to scheme his way out of paying, so much that we don't care anymore. If only we had a talking Ditka poster to call him out.
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